HOW TO WRITE A SUCCESSFUL PROPOSAL TO WIN BUSINESS

COURSE CONCEPT

Proposals are written to solve a given situation or problem to persuade your
client/prospective client why you are the best person for the job. It can be seen as a formal
‘pitch’ for your business.
As the writer, your job is to present a logical, straightforward framework, discuss your
proposed solution, and show how you can work with the organisation. The proposal will
need to be a well-written document addressing the client’s situation, issues, and needs, and
how your solution might help to improve it with benefits and value to the organisation.

AUDIENCE

Individuals who require practical business writing skills to craft successful proposals.

AIMS

• Enhance your knowledge and skills in writing a successful proposal in a logical, clear
framework regarding the prospective client’s situation, issue, or problems, and the
solution you propose to meet their goals, timeline, and price with valuable benefits.
• Write a winning proposal to engage and persuade readers of your business expertise
and capability in providing services.
• Increase confidence in writing a business proposal to achieve mastery of practical
skills and knowledge.

COURSE CONTENT

• What is a business proposal?
• Aims of the business proposal
• Types of business proposals
• Why are proposals important?
• Proposal brief before writing the proposal
• Reflections following the meeting
• Elements of a successful proposal
• Proposal writing fundamentals
• Format for writing a proposal
• The buyers of your proposals
• The takeaways
• Writing your business proposal
• Principles of business writing
• Characteristics of effective written communication
• Written presentation of the proposal
• Final message in your proposal
• Present your proposal to your prospective client

LEARNING OUTCOMES

On completion of the training program, participants will be able to:
• Apply the principles and process of writing a successful proposal
• Assess the client’s situation, problems, and issues, and write your proposal to
achieve the stated aims
• Distinguish between types of proposals
• Arrange a brief with the prospective client to discuss relevant information to write a
clear and accurate brief, and tailor the proposal to their requirements
• Understand the aim of the proposal and incorporate elements of a successful
proposal
• Establish the relationship between the writer and reader of the proposal
• Apply a logical methodology when writing the proposal
• Analyse the buyer/s of the proposal
• Apply a relevant format to the proposal
• Employ persuasive business writing principles and language
• Evaluate the written proposal against evaluation success criteria for continuous
improvement
• Edit and present a winning proposal